Over the course of several months, I helped develop a Ford Canada campaign with legendary hockey goalie, Carey Price. While beloved for his career with the Montreal Canadiens, Carey was entering a new chapter and ready to tell a more personal story - one that Ford had been part of since the very beginning.

The timing for the project was memorable: The day we finally bid a producer, my water broke.

Suffice it to say, I missed the shoot. So, while I am to blame for sending a crew out to a frozen lake in the Canadian rockies in the middle of February, I can’t take full credit for how rocking these spots are (shout out to Alekzia Goldie and Madi Ko). But the hero film was only the beginning of the  larger partnership that I was able to resume leading after returning from mat leave. (And fwiw, the finished spots were pretty spot on to how we imagined they would.)